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About FUJI Europe

Who we are

FUJI Sports is one of the leading sports brands for BJJ, Judo, Karate and MMA. The name FUJI originates from the highest mountain in Japan and is a metaphor for what our brand stands for. FUJI is about passion, strength, adventure and beauty in its purest form. There is no bling bling, no glitter, no fancy. Just plain the best quality gear for you for the best price.  

FUJI Sports was founded by Frank Hatashita who was an 8th Dan and the Vice-President of the International Judo Federation and President of the Pan American Judo Federation. Sensei Hatashita always had a big impact in the Judo world and even played a crucial role in getting Judo into the Olympics.

Headquartered in the US, Frank’s daughter Lia Hatashita and 2x Olympic medallist and World Judo Champion Jimmy Pedro are the perfect match to continue the spirit of FUJI. Commitment and passion ensure that the quality of each and every product exceeds all expectations.

With FUJI Europe we want to bring a piece of the FUJI mountain to Europe and make it easier to access the brand so everyone can join the FUJI movement.

Together we Achieve Excellence.

Company information

In FUJI Sports B.V.. ,VAT # 865624811B01. You can reach us by phone at +44 7481 337370 or by email: